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The original item was published from 9/10/2021 3:06:23 PM to 12/11/2021 12:00:04 AM.

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2020 - Spotlight - Main Street

Posted on: September 10, 2021

[ARCHIVED] Victoria Main Street Program invites public to review master plan draft

DeLeon Plaza and One O'Connor. The street between them is a walkway with food trucks and tables.

PHOTO #1: This concept rendering provided by consulting firm Freese & Nichols shows what DeLeon Plaza may look like as the City begins to implement the community-driven downtown master plan.

PHOTO #2: This concept rendering provided by consulting firm Freese & Nichols shows a proposed design for a north gateway to Victoria’s downtown.

An expanded DeLeon Plaza, improved parking management and a night market are just a few of the changes that could be coming to Victoria’s downtown under a proposed downtown master plan that is being developed based on input from hundreds of Victoria residents.

Residents can review a draft of the downtown master plan and submit comments at The deadline to respond is 5 p.m. Sept. 15.

A redesigned downtown entryway at North Street featuring signage, banners and streetscaping.The downtown master plan will serve as a guide to revitalizing downtown by implementing changes that residents have indicated they would like to see. The document drafted by consulting firm Freese & Nichols includes a summary of residents’ feedback, an analysis of conditions downtown, a vision statement, conceptual renderings, implementation strategies and a detailed list of action items.

The plan will also be on display 4-8 p.m. today at City Hall, 105 W. Juan Linn St., as part of the Downtown Victoria Art Walk. Representatives from Freese & Nichols and the Victoria Main Street Program will be available to answer residents’ questions.

Freese & Nichols will present the master plan during the Sept. 21 City Council meeting. The plan is scheduled to be adopted at the Oct. 19 meeting. 

For more information, contact Main Street Program Director Danielle Williams at 361-485-3060 or visit

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